|
BRANDING
|
PACKAGING
SOTOJI REBRANDING

Sotoji is the first and only instant mushroom soto in Indonesia. As a local brand, Sotoji aims to elevate its products to a premium level and reach the middle to upper-class market. To achieve this, Sotoji is undergoing a rebranding process to strengthen its positioning and appeal to a more refined audience segment.
YEAR
2016
MY ROLE
Graphic Design, Conceptualization
PROJECT TYPE
Branding, Packaging
|
BRANDING
|
PACKAGING
SOTOJI REBRANDING

Sotoji is the first and only instant mushroom soto in Indonesia. As a local brand, Sotoji aims to elevate its products to a premium level and reach the middle to upper-class market. To achieve this, Sotoji is undergoing a rebranding process to strengthen its positioning and appeal to a more refined audience segment.
YEAR
2016
MY ROLE
Graphic Design, Conceptualization
PROJECT TYPE
Branding, Packaging
|
BRANDING
|
PACKAGING
SOTOJI REBRANDING

Sotoji is the first and only instant mushroom soto in Indonesia. As a local brand, Sotoji aims to elevate its products to a premium level and reach the middle to upper-class market. To achieve this, Sotoji is undergoing a rebranding process to strengthen its positioning and appeal to a more refined audience segment.
YEAR
2016
MY ROLE
Graphic Design, Conceptualization
PROJECT TYPE
Branding, Packaging
|
BRANDING
|
PACKAGING
SOTOJI REBRANDING

Sotoji is the first and only instant mushroom soto in Indonesia. As a local brand, Sotoji aims to elevate its products to a premium level and reach the middle to upper-class market. To achieve this, Sotoji is undergoing a rebranding process to strengthen its positioning and appeal to a more refined audience segment.
YEAR
2016
MY ROLE
Graphic Design, Conceptualization
PROJECT TYPE
Branding, Packaging
|
BRANDING
|
PACKAGING
SOTOJI REBRANDING

Sotoji is the first and only instant mushroom soto in Indonesia. As a local brand, Sotoji aims to elevate its products to a premium level and reach the middle to upper-class market. To achieve this, Sotoji is undergoing a rebranding process to strengthen its positioning and appeal to a more refined audience segment.
YEAR
2016
MY ROLE
Graphic Design, Conceptualization
PROJECT TYPE
Branding, Packaging
|
BRANDING
|
PACKAGING
SOTOJI REBRANDING

Sotoji is the first and only instant mushroom soto in Indonesia. As a local brand, Sotoji aims to elevate its products to a premium level and reach the middle to upper-class market. To achieve this, Sotoji is undergoing a rebranding process to strengthen its positioning and appeal to a more refined audience segment.
YEAR
2016
MY ROLE
Graphic Design, Conceptualization
PROJECT TYPE
Branding, Packaging
FINAL DESIGN










COMPARISON
Before

After

MORE WORK

|
UI/UX
|
WEB DESIGN
Machine56 Website
Machine56 Founded in 1999 by Yoga (Rajaya Yogaswara Mintaredja), Bandung’s Machine56 (M56) is renowned for its futuristic, mechanical aesthetic. A stand-out brand that ignores short-lived trends, M56 remains one of my favorite Indonesian influences, inspiring young artists to pursue vector illustration.

|
UI/UX
|
WEB DESIGN
Machine56 Website
Machine56 Founded in 1999 by Yoga (Rajaya Yogaswara Mintaredja), Bandung’s Machine56 (M56) is renowned for its futuristic, mechanical aesthetic. A stand-out brand that ignores short-lived trends, M56 remains one of my favorite Indonesian influences, inspiring young artists to pursue vector illustration.

|
UI/UX
|
WEB DESIGN
Wuling Website
Since entering Indonesia in 2017, Wuling has grown to become the longest running Chinese automotive brand in the country. In 2025, Wuling is taking a bold step with a comprehensive rebranding effort—covering both marketing and its website aimed at driving stronger engagement and increasing lead data.

|
UI/UX
|
WEB DESIGN
Wuling Website
Since entering Indonesia in 2017, Wuling has grown to become the longest running Chinese automotive brand in the country. In 2025, Wuling is taking a bold step with a comprehensive rebranding effort—covering both marketing and its website aimed at driving stronger engagement and increasing lead data.

|
UI/UX
|
WEB DESIGN
Chery Website
In 2023, Chery revamped its official website with a simpler and more premium design. The new look focuses on intuitive user experience, easier navigation, and optimization to generate more leads from potential automotive customers.

|
UI/UX
|
WEB DESIGN
Chery Website
In 2023, Chery revamped its official website with a simpler and more premium design. The new look focuses on intuitive user experience, easier navigation, and optimization to generate more leads from potential automotive customers.

LETS TALK
LETS TALK
LETS TALK
Let’s bring your ideas to life! Whether you’re looking to collaborate or need a creative partner. I’m open to new opportunities and partnerships free to get in touch.
andriansyahroni14@gmail.com

LETS TALK
LETS TALK
LETS TALK
Let’s bring your ideas to life! Whether you’re looking to collaborate or need a creative partner. I’m open to new opportunities and partnerships free to get in touch.
andriansyahroni14@gmail.com

LETS TALK
LETS TALK
LETS TALK
Let’s bring your ideas to life! Whether you’re looking to collaborate or need a creative partner. I’m open to new opportunities and partnerships free to get in touch.
andriansyahroni14@gmail.com