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FINAL DESIGN
OBJECTIVE
REDUCE BOUNCE RATE
DRIVE LEADS
UI/UX IMPROVEMENT
GENERATE PROBLEM
Bounce Rate
Bounce rate is the percentage of visitors who land on a webpage and leave without interacting further, such as clicking links or visiting another page, showing low engagement.
What is a good bounce rate?
Bounce rate is the percentage of visitors who leave a website after viewing only one page. It indicates how frequently users visit your site without interacting or exploring further. A good bounce rate is around 40% or lower, while a bounce rate of 60% or higher may be an indication that you need to evaluate your page content
Source : https://www.semrush.com/blog/bounce-rate/
Low Leads
Since the existing website generates very few leads, at this stage we focus on redesigning the flow, optimizing the user journey to conversion, and restructuring the sitemap for better results.
Old Sitemap
This represents the information structure or sitemap of Wuling’s previous website, showing how content and navigation were organized before the planned redesign.
UX Audit
Since the existing website generates very few leads, at this stage we focus on redesigning the flow, optimizing the user journey to conversion, and restructuring the sitemap for better results.
Home Page
The first page we will audit is the home page, as it serves as the main entry point of a website and is the first page proposed for redesign.
Menu Bar
Hero Banner
Product Listing Carousel
Product Page
The next page we audited was the product page, as it contains useful information about Wuling products for users, and it is also important to optimize this page for SEO.
Hero banner
Product Highlight
Technology Section
Gallery
Feature
Shopping Tools
Article Detail Page
The next page we propose to revamp is the article detail page, as it plays a crucial role in SEO optimization by improving keyword relevance, boosting search rankings, and increasing organic traffic.
Research
After mapping the problems, the next step is to conduct competitor research on both local and global websites covering features, visuals, and user flow.
Target Audience
The Status-Oriented Achiever
AGE
40 - 50 Years Old
JOB LEVEL
Director / Owner / CEO
INCOME
IDR 25+ million/month
PROFILE SUMMARY
Status-driven, tech aware, looking for luxury and innovation
DEMOGRAPHY
Big CITY
Competitor Analysis
At this stage, we divided the competitors into two groups: local competitors and international competitors. This allows us to analyze features, tone & manner, user flow, interactions, and CTA placements. By making this distinction, we can better understand user behavior both locally and globally.
Local Website
Home Page
Product Page
International
Similarly, with international competitors, there may be features, sections, or user flows that we can adapt and apply from each of them.
Home Page
Product Page
FINAL SOLUTION
UI/UX Impovement
Based on UX research and competitor analysis, here are the improvements we made, starting from information architecture, leads journey, to UI design.
Infomation Architecture
Before
After
Leads Journey Improvement
Buying Consultation
Test Drive
Download Brochure
Comparisson
Home Page Before
Home Page After
Product Page Before
Product Page After
Article Detail Before
Article Detail After
Design System
IMPACT
In September 2024, the conversion rate of the Binguo EV product organically increased from 0.97% to 1.64%.
From April 13 to June 12 2025, the Alvez and Binguo EV product pages were the main traffic drivers to three key pages: Buying Consultation, Test Drive, and Brochure Download.
From April 13 to June 12 2025, During the same period, the Binguo EV and Cloud EV product pages also attracted users to organically convert through the Buying Consultation form. Alvez and Binguo EV product pages were the main traffic drivers to three key pages: Buying Consultation, Test Drive, and Brochure Download.
